Ambassador Edition Est. 2001

Puppy + Utopia

puppia

Walk. Play. Love.

Dog fashion, made for dogs. Since 2001.

Italian Greyhound in a khaki Puppia winter puffer

Welcome to the Puppia family. Before anything else, we'd love for you to know who we are, and why everything we make starts with the dog.

Our story

Where it began

Puppia started at home, with a little Maltese, a collar that pulled at her throat, and two dog lovers who knew there had to be a better way.

2001

Back then, dogs walked on a collar or a thin strap harness. Every pull went straight to the neck, and nothing was made with a dog's body in mind.

The spark

It started with a little Maltese. On everyday walks, her collar pulled at her throat. Our founders set out to make something that felt good to wear.

The answer

The result was the Puppia Soft Harness: a harness that spreads pressure across the chest instead of the neck, made in soft, breathable fabric. It became the first of its kind, and a worldwide hit.

The original

Soft
Harness

Air mesh. Light. Breathable.

1M+

Soft Harness and Soft Vest Harness each passed 1 million sold worldwide by 2010.

No one had used air mesh in dog gear before. Puppia did, so the harness would feel as light as a T-shirt, keep air moving on warm days, and take the pressure off the neck.

More than two decades later, it is still the harness many owners start with.

What we believe

Dogs are family.

It sounds obvious now. It didn't twenty-five years ago, when dog clothing was seen as a luxury or as doll clothes, and a raincoat or winter coat made for a dog barely existed.

We have always designed the other way around: start with how a dog moves, breathes and feels, then make it look beautiful.

French Bulldog in an orange Puppia jumper

A dog fashion brand

S/S + F/W

New S/S and F/W collections, every year for 25 years.

Puppia is a dog fashion brand at heart. Our founders came from womenswear, and they brought that eye to dogs. For 25 years, every spring/summer and fall/winter has brought a new Puppia collection of harnesses, leashes and outerwear, designed in Seoul and fitted on real dogs.

Italian Greyhound wearing a quilted Puppia harness — Harnesses, made for a dog's shape

Toy poodle in a quilted Puppia jumpsuit — Warm, quilted, ready to walk

years of collections, every S/S and F/W since 2001.

0.01%

defect rate, thanks to strict quality checks and proven materials.

countries where Puppia is sold today.

For every dog

Puppia
Flex

Medium to large dogs. Built to move.

Puppia began with small dogs, and most of our line is still made for them. Puppia Flex brings the same comfort-first thinking to medium and large dogs, from everyday walks to hikes and long days outside.

Moments

Our story so far

2001

Puppia is born

Founded in Seoul as Korea's first dog fashion brand, and the home of the original Soft Harness. The name comes from "Puppy + Utopia."

2006

Harrods, London

Puppia arrives at Harrods and hosts the store's first-ever dog fashion show, a proud moment for our founder and CEO, Hakdong Kim.

2007

Puppia USA, New Jersey

Puppia International opens in New Jersey, bringing Puppia closer to American dogs and their people.

2010

A million, twice

Soft Harness and Soft Vest Harness each pass 1 million sold worldwide.

Today

Loved worldwide

Exported to 50 countries and found at Amazon, Chewy, Petco, PetSmart, Woof Gang Bakery and Three Dog Bakery. Over the years, Puppia has been worn by millions of dogs, from city sidewalks to red carpets.

Home

Seoul +
New Jersey

Designed in Seoul. Shipped from New Jersey.

Every collection is designed at our own building in Seoul, and every lookbook is shot with real dogs.

Since 2007, Puppia International has been based in New Jersey, where our U.S. team packs and ships every order to dogs across America.

Puppia headquarters in Seoul — Puppia headquarters · Seoul, South Korea

Puppia International office in New Jersey — Puppia International · New Jersey, USA

Puppia lookbooks — Puppia seasonal lookbooks

Puppia Ambassador

Welcome
to the pack

A small group of dogs we love, and the people behind them.

First look

See each new S/S and F/W collection before it goes public.

Gifted pieces

New styles sent to your dog each season, sized just for them.

Your own code

A personal discount code to share with your followers on puppiaus.com.

A direct line

One person at Puppia for sizing, ideas and anything you need.

Say hello

matt@puppiaus.com

Visit puppiaus.com

Puppia · Walk. Play. Love.South Korea · United States@puppia_us